The term “Outdoor Advertising” refers, collectively, too many and varied forms of media where advertising messages are displayed to the audience, while the latter is away from home.
Under the concept of “Outdoor”, while that the concept “Out of Home” encompasses all types of structure to support advertising outside the home (including the spectacular ones).
Metallic structures, built on land or roofs with a vertical plane on which an advertisement is placed to transmit an advertising message to people who pass through streets, avenues, and roads. For practical purposes, it is intended that the exhibition areas have standardized sizes to facilitate the production and operation of the out of home advertising.
Painted or printed ads that are placed on walls of tall buildings. They have a strong impact on vehicular and pedestrian traffic.
Outdoor Advertising of Collective Transport Vehicles
These are advertisements placed on the bodywork of said vehicles, taking advantage of both the size of the flat areas and the fact that defined routes are covered. Sometimes, as in the case of taxis, structures add to the body are constructed to show the public.
Therefore, outdoor advertising is a highly effective, productive and profitable medium, with the lowest possible cost per thousand of exteriors placed. Cataloged as a massive and versatile medium at the same time, ideal for campaigns with wide coverage or to cover geographically segmented markets on a large scale. A means capable of reaching the consumer more times, even while it is moved to the point of sale.
We summarize then that outdoor advertising is a medium aimed at the public in movement, usually on land transportation, and always away from home. They are made up of so-called spectacular advertisements or billboards, verbal announcements (those that identify a business on its façade or on the land that occupies the property), by advertising attached to public transport, by advertisements placed where Passengers wait to board and for those who are placed inside the shopping centers.